Musk 'successful failure' method propels rocket science

By Steve Gorman and Arlene Eiras
Updated April 21 2023 - 1:18pm, first published 1:16pm
SpaceX's Starship rocket launch will provide a wealth of data to advance its development. (AP PHOTO)
SpaceX's Starship rocket launch will provide a wealth of data to advance its development. (AP PHOTO)

The spectacular explosion of SpaceX's new Starship rocket minutes after it soared off its launch pad on a first flight test is the latest vivid illustration of a "successful failure" business formula that serves Elon Musk's company well, experts say.

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