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By lunch time on Saturday, November 9, more than 500 customers had already flooded the corner of the Great Western Highway and Caroline Avenue for the first official day of the Lithgow Hungry Jack's store.
Hungry Jack's regional manager Nitin Mittal said he was expecting numbers to double by dinner time.
"We've been extremely busy and we knew we would be, I'm excited to see how many customers will come through over the whole day," he said.
He said the most popular sale of the day so far had not just been a regular whopper, instead it was the ultimate double whopper.
"People in Lithgow have been waiting almost 10 years for a whopper, it seems like they couldn't get enough. At 6am we had double whoppers selling like crazy," he said.
Mr Mittal said so far the feedback on the service and food had been very good and he was pleased.
"I think the response is very good, we had a few hiccups here and there which was to be expected with crew members being trained and the first day rush.
"Overall people have been happy with the service and food and fingers crossed that continues," he said.
He said the staff would prepare for the dinner rush from 4pm and expected the busiest to be between 5pm and 7pm.
The new store currently has 55 crew members and four managers, and according to Mr Mittal there was opportunity for more employment.
"The way we are going I think we will target for 65 crew members and five full-time managers, so we need at least 15-20 more employees," he said.
He also said he wasn't concerned having some fast-food competition with McDonald's and Red Rooster across the road.
"Obviously we have some competition across the road but it's good because it brings plenty of people to the area and that's the main thing," he said.
The new store has a drive-thru lane with digital menu boards, an indoor, temperature-controlled play area and a music system and TV screen.
Its current trading hours are 6am-11pm, seven days a week with the potential of becoming 24 hours.
"We will see how we go, we might go 24 hours two days a week or 24 hours seven, depending on what's happening in the night.
"We will definitely be considering it in the future," Mr Mittal said.