From the Saint

May 23 2015 - 4:30am

It’s the name game

IT’S official — the Portland Cement Works is no more. At an information session at the Portland RSL on Thursday the new owners planning an exciting redevelopment of the site unveiled the name for the project — The Foundations. It even has its own logo and website (thefoundations.com.au). Representatives of AWJ Civil said the title had been considered appropriate for a project emerging from the foundation of a heritage listed industrial site. If anyone in the audience totally disapproved they weren’t saying so. The company representatives conceded that despite the renaming as The Foundations the site would still be the ‘cement works’ as far as residents were concerned. It’s a classic case of ‘what’s in a name?’

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