A local hamper service for people in need will be re-established thanks to a collaboration between Westfund Health Insurance and Lithgow Information and Neighbourhood Centre (LINC).
Westfund donated $10,000 with staff packing over 300 hampers for distribution to those in need across Lithgow.
The initiative, part of Westfund's company-wide Community Day, was launched in conjunction with the fund's brand refresh which will be rolled out over the next few months.
Speaking at the fund's Lithgow Community Day, Westfund CEO Mark Genovese said they started in 1881.
"When a group of Lithgow miners banded together to provide access to hospital services," he said.
"Healthcare has evolved a lot since then, but one thing that has never changed is our commitment to community and the members we serve.
"We're incredibly proud of how Westfund started and what it has grown into today, a fund that's founded on and driven by community values."
He said this was why they chose to launch their latest brand refresh by giving back to the people and communities that have supported them.
Other Community Day initiatives across the Westfund network will support grass-roots organisations including neighbourhood centres, food banks and distribution, blood donation and gift drives.
LINC's Lydia Commins and Leanne Walding were on hand at the Lithgow event to express their organisation's thanks.
"On behalf of the community, we'd like to thank Westfund for their support," said LINC General Manager Lydia Commins.
"Many people are not aware of the struggles faced by those living within our community."
Leanne Walding said that the hampers will assist the most vulnerable people in the area providing food, security and well-being to those in need.
"Through each act of kindness, we can make a change, step by step," she said.
Westfund's brand refresh rolled out across digital channels from December, 1. Westfund Care Centres and other physical touch points will be updated gradually over the coming months and years.
"Empowering communities, getting the most for our 110,000 plus members and making sense of health care is the foundation of Feel Good Cover and at the heart of what we do," Jon Goodgame, COO of Westfund said.
"It's in our nature to take care of people, our members, the people that work for us, and the communities we serve. Providing people whatever they need to feel good.
"For us, it's a core belief and set of behaviours, to feel good and do good."
The fund also launched its refreshed Members Online, the first of many digital improvements designed to enhance service to members.
"Our members have spoken and we have listened," Mr Genovese. said.
A not-for-profit insurer covering more than 110,000 people, Westfund was founded in Lithgow and has built a national membership with an emphasis on NSW and Queensland regional communities.
Staff across Westfund's NSW and Queensland will continue the community spirit, giving their time to a range of worthy community organisations this week.