Everyone remembers 1988 as Australia's Bicentenary, however another important event occurred that year, the inaugural Red Nose Day. 32 years ago Red Nose Day was launched to help raise vital funds for critical research, education and initiatives that are focused on the goal of zero babies dying unexpectedly in Australia.
Since the launch over $17 million has been raised and the rate of Sudden Unexpected Death in Infants (previously known as SIDS) in Australia has been reduced by 85 per cent. Red Nose Australia CEO, Keren Ludski, said the support of everyday Australians, along with generous corporate partners including BIG W and BONDS, were vital in enabling Red Nose to keep saving little lives. "Red Nose Day is on Friday, August 14 and is such an important day when it comes to raising awareness about the fact that nine little lives are lost every single day - that's a staggering 3,000 babies dying suddenly and unexpectedly each year, right here in Australia," she said.
"We are so pleased to have partners like BIG W and BONDS on board and supporting us this Red Nose Day. They not only recognise the importance of bringing this number down from 3,000 to zero, but they are actively supporting us as we work to fund ground-breaking research and create vital education services that make all the difference when it comes to saving little lives. We are incredibly grateful for their support".
The outbreak of COVID-19 has caused havoc for events and fundraisers this year, however Red Nose Day will be pushing ahead at full steam. Their dedicated team have come up with an amazing range of opportunities for everyone to get involved in ahead of this year's event on August 14 including a range of digital options for those in lock-down or practicing social distancing to get involved from the comfort of their homes. Australia's first Digital Red Noses and an online Red e-tin Rattle are just some of the online initiatives, while actual Red Noses and other products will still be available for sale.
People are invited to donate and share a baby photo to help build our "Wall of Stars" demonstrating the 10,000 babies saved through the work of Red Nose, while other people who use Instagram or Facebook are encouraged to use Red Nose Day filters and snap a screenshot or download a video of their Digital Red Nose. They can then submit their photo or video along with a donation and be part of the "Faces of Red Nose Day" across billboards in Sydney, Brisbane, Gold Coast and Melbourne and across a variety of social media platforms. For more information about how you can get involved and help raise funds for Red Nose Day, visit www.rednose.org.au.