Lithgow Tourism unveiled its first digital marketing campaign in more than five years on Thursday, March 28.
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The campaign 'Lithgow 360' is set to launch later in April, in time for IronFest.
Tourism manager Simon Francis said that it has been too long since Lithgow had visual representation.
"We have nothing to visually market Lithgow, and we have an outstanding area of natural beauty, and everything you could possibly want but we haven't had modern day marketing," he said.
Lithgow Tourism has started to put together videos that can be shared on social media platforms
"We have existing footage that has been added and we have collected some more, but they are a work in progress and not just representative of all the wonderful things to see and do in the area," he said.
Seven movies have been completed so far, including:
- Lead-in-Movie - "This is the Lithgow Destination"
- LithGlow
- Lithgow Halloween
- The Foundations Portland
- Ironfest
- Capertee Valley, and
- Wolgan Valley
"We are looking at making as many as we can," Mr Francis said.
According to Mr Francis, the movies will be the foundation of the digital and online marketing campaign that will be launched, with the campaign message being that Lithgow has amazing locations, experiences and stories everywhere you look showcasing the "360 Degrees of Lithgow".
Mr Francis said Lithgow Tourism was now looking for industry members to come on board to help create the digital campaign.
Lithgow mayor Cr Ray Thompson said that council was aware of the need to be active in the space of marketing and raising Lithgow's profile as a destination.
"With Simon and Robbie and the rest of the staff at Tourism, we are on a winner here and they are pushing us the right way," he said.
"We have a dedicated tourism division led by Simon whose goal is to collaborate with industry to drive more visitation."
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Cr Thompson said it was really important to get businesses on board as it had been five years since they had pushed for something this big.
"If you're not online, you're not anywhere," he said.
Leonards Advertising CEO Kate Faithorn who has lived in the greater Lithgow area for 21 years said she was excited to be leading the campaign.
"At the heart of an advertising campaign is one big unifying idea but Lithgow is tricky because you have amazing landscapes, events and stories, yet you have a juxtaposition with the industrial heritage," she said.
"So the idea of 360 Lithgow is to not focus on one aspect but the breadth of experiences."
Ms Faithorn said the idea would be that the master brand would be expansive enough to accommodate regional sub-brands in the Lithgow area.
If businesses in the area wanted to get on board with the Lithgow 360 campaign they could contact Lithgow Tourism on 6352 9130.
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