YOU spoke and they have listened.
Following almost two months of debate surrounding Charles Sturt University (CSU) possibly changing its name, the idea has been abandoned by university officials.
When CSU announced in early January that it was considering changing its name, it was met with thousands of people calling for the idea to be abandoned.
“We heard loud and clear from your stories that you are connected to our name and our rich history,” vice chancellor Professor Andrew Vann said on Monday morning.
“We believe it’s important we reflect the views of our community in our namesake.
We believe it’s important we reflect the views of our community in our namesake.Charles Sturt University vice chancellor Andrew Vann
“Our name will remain as Charles Sturt University.”
The name change debate came following the CSU’s announcements surrounding its University Strategy and brand refresh that included considering changes to our name and visual identity.
Public consultation sessions were held in Bathurst, Dubbo, Orange, Albury-Wodonga, Port Macquarie, Wagga Wagga campuses and online.
Feedback was collected through our website, email, social media and a public petition.
Professor Vann said public consultation revealed how important the university was to the community.
“We listened to and spoke with our community and we’re proud and inspired by the passion for the university that you shared with us,” he said.
“We will draw on our shared history and values to develop our brand, to tell our unique stories and to represent the connections we’ve made and continue to make for every member of the university community.”
CSU’s University Strategy for the future
Professor Vann said CSU had an ambitious agenda to transform our delivery, driven by our University Strategy, from now through to 2022.
“We are investing in three critical areas: our students, our communities and our internal capability,” he said.
“We know we are an important part of the community in regional Australia.”
Professor Vann said CSU provided equitable access to higher education that delivered essential skills that served the regions.
“Our teaching and research has a real impact on the people who study, work and partner with us,” he said.
“The economic benefit of our university flows through our communities and it’s critical that we continue to grow.
Change of logo will occur
Professor Vann said the public consultation also showed that: “our communities agree with our strategic direction to deliver successful graduates, build vibrant regional communities and strengthen our university”.
“We will move forward with changes to our visual identity, logo and our marketing approach,” he said.
“We must be competitive; we must be sustainable. We cannot stand still.
Professor Vann said CSU staff were excited about revealing more about the brand in the coming months and sharing more about how the University Strategy.
He said it will deliver on all the things you asked the public asked to improve, including: teaching, learning, research and community engagement.
“Our 30th year is a great time to prepare for the future and celebrate our past – it is important you continue to share your great stories and celebrate with us,” Professor Vann said.
“We hope you will join us in living our ethos, yindyamarra winhanganha, of respectfully knowing how to live well in a world worth living in.”