PINK IDEAS: Lithgow Mercury advertising consultant Mandy Ruhan and journalist Carolyn Piggott at the lolly shop, organised by the Lithgow Mercury for the launch of ConenctPink.
YOU may have noticed a very pink Mercury office last Friday, and a very well dressed Marjorie Jackson Statue in Cooke Street Plaza.
All was for a good cause with the launch of Fairfax Regional Media’s social media site Connect Pink.
Fairfax Regional Media, publisher of the Lithgow Mercury, have created the site to connect women across the country, allowing them to share stories, swap products and enjoy great deals from our regular advertisers.
All money raised on the launch day, and money donated by women connecting to Connect Pink will go towards the McGrath Foundation, funding breast cancer nurses in regional communities.
The site was launched during a gala affair by Govenor General Quentin Bryce in Canberra, with local launches across the state.
Hundreds of women have since signed on to Connect Pink and are already enjoying the great deals and swap circle offered on the site.
Content director for ConnectPink, Angela Carey said the site would offer a safe and supportive environment providing members with opportunities to chat, blog, shop and swap.
“We will be offering businesses the opportunity to be involved by partnering with us by offering exclusive offers to our members,” she said.
“We will be drawing upon our journalists from Fairfax Regional Media to provide stories of inspiring women and men who live in rural and regional Australia.
“We want you to go away and have your own journey of delight and discovery as you explore the site yourself.
“The site, Connect Pink, will be very much about us and the communities we belong to.”
Ms Bryce said ConnectPink brought together significant elements of modern Australia.
"Our thirst for the latest news from home and around the world, the vitality of rural and regional communities, those historic networks that country women always share and always have, our heightened awareness of health issues and our deep concern about the prevalence of breast cancer," she said.
"ConnectPink recognises that country people are technically savvy and advance in the internet and in social media.
"I'm sure ConnectPink will make it easier for isolated women to stay in touch regularly with friends and to enjoy the immediacy of contact that's intrinsic to mutual support.
“I'm enormously pleased that ConnectPink has established an important link with the McGrath Foundation, raising funds to provide more specialists breast care nurses in as many regional locations as possible."